![]() ![]() The shortcut situation, for instance, is slightly limited. But there are several things that limit productivity for pro writers. Its interface is clean, modern, and not bogged down in the decades of features that weigh down Microsoft’s offering. Word makes it easy to create, manage, and work into these. Here in the Radix office we have all kinds of templates we need to write into depending on what clients we’re writing for. Importantly, Word has templates – a godsend for your copy team. Most importantly, each one comes with its own shortcut key combination, so you don’t have to waste time reaching for your mouse. While its ribbon interface may not be the cleanest, by God does it pack a lot of features. You’d be wrong, and likely ill-informed about the wonderful world of shortcuts and templates. You may think there’s only one way to type up a document. Winner: Word – Google Docs has better potential for collaboration, but Word plays nicer when it comes to how most copywriters really work. Compared to G Docs, Word has far neater tracked changes, more robust commenting options and much clearer options for viewing the edits you want to focus on. ![]() MS Word does better on the asynchronous side of things. For most of us, having a client digitally looking over your shoulder when you work is nightmare fuel. Writers want to take their time writing, rewriting, and editing their work to get the wording just right. This is great for throwing ideas around.īut for delivering proper, finished copy it’s horrendous. Available in-browser and on mobile, it lets anyone join in to edit text in real time. Google Docs is great for synchronous, real-time collaboration. pinging something back and forth over email). Other times the collaboration is asynchronous (i.e. Sometimes these people need to work together synchronously: in real time. Collaborating with these stakeholders is essential. Good copy requires all kinds of input from marketing managers, subject matter experts, and product owners. We’ll assess Google Docs and Microsoft Word across a range of categories to see which one comes out on top for professional copywriters. ![]() But how do they compare for writing professional marketing content? Plenty of others have pitted the two against each other in a head-to-head for general use (see exhibits A and B). And at Radix, we’re seeing the effects of Google’s efforts first-hand, with many clients asking us to use Google’s web-based word processor over Microsoft’s old reliable, Word. So, Google has risen from the ranks to offer a compelling alternative: G Suite. Microsoft’s Office suite dominates much of the business world.īut no king can sit on a throne without challengers appearing. ![]()
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