![]() Swing Control gives them that.įinish the sentence - Swing Control is about. Our goal is to give customers great value in quality and versatility with pieces that easily transition from the course into their everyday lives.Ĭonsumers deserve, with the impact of inflation, to get as much out of their investments as possible. What approach does Swing Control play in this area and how do you see matters evolving given the impact of inflation throughout the broader economy.įor a premium brand, our pricing has always been competitively on the lower side of the spectrum. Price points are a very important topic for consumers now. If you could change one thing in golf unilaterally - what would it be and why?īridge the gap between PGA and LPGA Tournament purses – the ladies work just as hard and play just as well as the gents do. This will not stop, both now or in the future. We listened and successfully expanded our product offering from just bottoms to include tops, dresses and even some outerwear. Our loyal customers asked repeatedly for tops to match back to our more signature prints and colors. We listen to the feedback they give us and try to improve and/or add to the line where it makes sense. Our customers are a meter of our success. This will not stop, both now or in the future How much of a role do you see customer feedback playing in your efforts - both now and in the future? Our approach is simple – if the customer is unhappy about something, work with them to ensure their ultimate satisfaction. We know and understand that customers are paramount in making our business so successful. During and after Covid, our customer base has expanded to a whole new generation of golfers.įrom a sales perspective what’s the approximate percentage of sales via brick-and-mortar stores, online efforts and green grass shops?Ĭompanies routinely tout the importance of customer service. Our initial demographic was a lifelong recreational golfer who wanted to look good and be comfortable while playing and socializing. ![]() We are dedicated to comfort! We manufacture 90% of our collection in North America to ensure quality and timeliness. We are a golf/lifestyle brand that can seamlessly be worn both on and off the course. Swing Control differentiates itself in three main ways: lifestyle, comfort and manufacturing. How does Swing Control differentiate itself from other competitors in the crowded apparel category? ![]() We identified a need in women’s golf apparel space for comfortable and fashionable product. *** What was the genesis for Swing Control? My focus on business and product development helped expand the brand and successfully introduce new commodities to the line such as ladies’ tops, dresses, and outerwear as well as a new men’s line. With an eye for fashion and an emphasis on customer satisfaction, I have been involved with all aspects of the Swing Control business, immersing myself into the golf world, gaining insight and experience. I started his career in the international hospitality industry before making the move to fashion, in ladies’ apparel and accessories almost 20 years ago. I am the Brand Manager for golf/lifestyle brand, Swing Control, and have held this position since 2016 when the brand was relaunched. More countries and business deals are on the horizon. He has been instrumental in taking Swing Control from a North American brand to an international one with a recent expansion to Australia and New Zealand, respectively. His focus on business and product development helped expand the brand and successfully introduce new commodities to the line such as ladies’ tops, dresses, and outerwear as well as a new men’s line. With an eye for fashion and an emphasis on customer satisfaction, Josh Mark has been involved with all aspects of the Swing Control business, immersing himself into the golf world, gaining insight and experience. He started his career in the international hospitality industry before making the move to fashion, in ladies’ apparel and accessories almost 20 years ago. Josh Mark is the Brand Manager for golf/lifestyle brand, Swing Control, and has held this position since 2016 when the brand was relaunched. ![]()
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