![]() ![]() Though they were uncertain about the outcome of this rental, they soon realized they made a perfect choice. On the heels of their success with smaller boutique sales and craft fairs, Chrissy Weems knew the time had come to scale up. On Black Friday in 2010, Chrissy and Bella signed up for a 60-day mall kiosk to see how far they could take their new company. At this point, the Weems knew it was time to take Origami Owl to the next level. She knew that she wanted to do more to make as much of an impact with Origami Owl as possible. ![]() Making a Bigger ConnectionĪs Bella found herself entranced by each customer’s poignant story, she realized she had long surpassed her initial goal of getting a car when she turned sixteen. It was at this point that Chrissy Weems realized the particular power that has now become the driving force behind Origami Owl: emotional connection. This moment of raw emotional connection changed Bella’s life. Now, these two sunflowers would be the mom’s way of keeping them close to her heart. Bella’s client revealed that these two sunflowers represented her twin babies that had passed away. One customer moved Bella to tears after picking out only two charms for her locket. It was one such emotionally stirring story that changed the course of Origami Owl forever. During the process of making the lockets, Bella would ask customers what charms they preferred and what each one meant. The Power of EmotionĪfter investing $750 to launch the company, the Weems soon discovered how impactful their new endeavor would become. ![]() At that moment, the fledgling version of Origami Owl was formed. The idea behind their business was to give each customer the unique experience of creating their own locket, choosing each charm that speaks to a part of their stories. With their new custom jewelry business, Bella and Chrissy Weems created glass lockets for the modern age, marketing their own version of these age-old trinkets featuring custom charms of their clients’ family and friends. That’s when Chrissy inspired Bella to start a business: the mother-daughter pair would bring back handmade jewelry designs that the two used to make together. After earning $350 babysitting, Bella realized she needed to do more to meet her goal. When Bella Weems decided that she’d like a car for her 16th birthday Chrissy took no time encouraging her daughter to start working. In just a few years, Bella and Chrissy Weems were the owners of a rapidly expanding brand that would soon change their lives forever. Though it started as a way for mom Chrissy Weems to teach her daughter Isabella “Bella” Weems work ethic, Origami Owl quickly took on a life of its own. Chrissy Weems Discusses The Surprising Power Of Emotional Connection In A TED TalkĬhrissy and Bella Weems are the brains behind the wildly successful multi-level marketing jewelry company, Origami Owl Custom Jewelry. ![]()
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