![]() Presumably, after you watch the video, you’ll feel more confident in your decision to work with Space Angels. It’s not very long, only 1:03, and in it, you can quickly learn about the importance of investing in space. Space Angels has a video front and center on their homepage. If you’re visiting a website for the first time, would you rather watch an introductory video or poke around aimlessly at the menus? Most people would say the former. Otherwise, you’ll confuse and turn off your customers. A wild branding scheme only works if your company does what the branding implies. Of course, it’s important to note that Space Angels does deal in space venture capital. Everything is in-tune here, from the background with the comic-like render of space explorers to a menu called Expedition, which is complete with an animation of a spinning earth. You can’t call your company Space Angels and not brand it as such. That’s part of what makes this website such a winner. Upon first glance at Space Angel’s website, you might think you’ve stumbled upon a site for an aeronautical company, not a venture capital firm. Space-themed branding suitable for the firm’s name Besides Stories–another word for their blog–all are very straightforward. They have six menu items: Companies, Team, Approach, Stories, Press, and Contact. ![]() Easy NavigationĬrosscut doesn’t make it hard to get around on their website. So too does its extensive list of partners. Not only does this add to the human elements as described above, but it vouches for Crosscut’s services. ![]() The founders’ section features photos and quotes from other company founders praising Crosscut. As you scroll through their homepage, you see photos of people interacting together. Crosscut puts that human focus at the forefront. With so many venture capital firms on the market, sometimes it’s easy to forget that real people are behind every one of them. ![]() Here’s what else is so great about their website. The appealing graphics and diagonal color-blocking to match the Crosscut name are just part of what makes them stand out. Story-based content reminds you that you’re dealing with peopleĬrosscut is a Santa Monica-based firm with a clean, bright website design. ![]()
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